Twenty years of craft.
New machines.

The mountains of western Virginia raised me. Appalachia is a storytelling culture, and you learn early that HOW you tell a thing decides whether anyone actually hears it. That instinct carried me to SCAD, where the storytelling picked up discipline, and then into twenty years of leading creative teams.

The receipts run through entertainment. TMZ, where I built the brand’s first in-house creative team while it grew from 500K to 6 million social followers. Soda & Lime, where I was partner and executive creative director. Banijay’s unscripted slate. Amazon Studios, where I designed the studio’s first public report on inclusion for an audience of 200 million.

Then AI got interesting. I approached large language models the same way I’ve approached every new creative tool: by building with them. These days the work is AI product design, generative interfaces, agent systems, and helping teams fold these tools into how they actually operate. Some days that means strategy. Some days it means shipping code.

If there’s a throughline, it’s judgment. AI made polish cheap, but it hasn’t made it any easier to make something GOOD. Knowing what to build, what to ignore, and when a thing is actually ready to ship is still stubbornly human. That’s the part I enjoy most.