Essays on AI, design, and the craft.

The Journal · 3 essays

Written from inside the work, not above it. New essays monthly.

Get new essays by RSS. More monthly.

Building an AI product? Hiring an AI creative director? Rolling out Claude?

Tell me what you're building and where it's stuck. I'll tell you honestly whether I'm the right person for it.

Or write hello@joshuawells.com directly.