Some work I'm proud of.

Entertainment, studios, consumer brands, and now AI products. Click into any of them and you'll get the whole story: the problem we walked into, how I thought about it, and what we ended up shipping.

A calm room in a London townhouse: a linen armchair, a wooden desk with a closed laptop, and a teal wall

Pain Psychology Centre UK. The identity, the public site, and the operations desk a London pain practice runs on. Designed, built, and still run by me.

Brand · Site · Platform
A designer’s desk at night: one glowing monitor, a brass lamp, a notebook, and a coffee cup

Joshua Wells Studio. Sites, marks, products, and a shop, shipped by one designer with AI in every step. This is the current chapter.

Design × AI · Independent practice
A newsroom at dawn: rows of monitors, a wall of screens, and one person walking past in motion blur

TMZ. Built the newsroom’s first in-house creative team, then the app, the tour bus, and three redesigns of the site, at news speed.

Creative operations · Entertainment
An empty screening room: a projector beam through haze toward a blank screen

Amazon MGM Studios. Creative lead on executive communications, brand systems, and the inclusion report the whole studio read.

Creative systems · Streaming
A blank billboard above a Los Angeles freeway at dusk, two workers pasting the poster

Soda & Lime. Partner and Executive Creative Director. The LA Kings campaigns were the visible half. The agency underneath was the work.

Agency build · Partner & ECD
A television studio floor seen from the gantry: rigging, lights, and a half-built set

Banijay. Format brands, pitch systems, and The Blast, the group’s first digital entertainment property, from mark to launch.

Global brands · Television
The wall. Everything that doesn’t fit a case study: billboards, marks, apps, print, merch. One screen, twenty years.
On the AI work The newest engagements are the ones I can't put on a public page. If you're building something in that space, ask me about it. That's my favorite conversation.
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So what are you working on?

Tell me what you're building and where it's stuck. I'll tell you honestly whether I'm the right person for it.