Some work I'm proud of.

Entertainment, studios, consumer brands, and now AI products. Click into any of them and you'll get the whole story: the problem we walked into, how I thought about it, and what we ended up shipping.

Hand-drawn drafting sheet: one designer node multiplied by a hatched AI block, feeding a wall of live deliverables: a site, an email stack, a dashboard, and a deck
Joshua Wells Studio — Design × AI · Independent practiceDesign × AI · 2026
Hand-drawn drafting sheet: one primary mark specification feeding four output frames labeled broadcast, site, app, and social, each stamped with a timestamp minutes apart
TMZ — Creative operations · Entertainment500K → 6M social
Hand-drawn drafting sheet: one primary frame labeled the system, propagating into a grid of repeated frames
Amazon MGM Studios — Creative systems · Streaming200M+ reached
Hand-drawn drafting sheet: dashed briefs feeding an operating-model machine containing a five-station loop, with varied campaign formats coming out the other side
Soda & Lime — Agency build · Partner & ECD1B+ impressions
Hand-drawn drafting sheet: one primary format frame with dashed routes fanning out to a field of territory frames, each carrying the same core mark
Banijay — Global brands · TelevisionGlobal format brands
On the AI work The newest engagements are the ones I can't put on a public page, an enterprise agentic assistant for a Fortune 500 hospitality brand among them. If you're building something in that space, ask me about it. That's my favorite conversation.
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Building an AI product? Hiring an AI creative director? Rolling out AI?

Tell me what you're building and where it's stuck. I'll tell you honestly whether I'm the right person for it.

Or write hello@joshuawells.com directly.