Entertainment, studios, consumer brands, and now AI products. I design and build experiences, end to end: the brand, the website, and the product behind it. Click into any of them and you'll get the whole story: the problem we walked into, how I thought about it, and what we ended up shipping.

Pain Psychology Centre UK. The identity, the public site, and the operations desk a London pain practice runs on. Designed, built, and still run by me.
The desk · Sign, pay, book · The front door
Joshua Wells Studio. Sites, marks, products, and a shop, shipped by one designer working with AI. This is the current chapter.
Design × AI · Independent practice
TMZ. I started at TMZ as a Senior Art Director and became its first Creative Director. The job was to make the show, the sites, the app, and the ads look like one company, at the speed of the news.
The brand · The products · The business
Amazon MGM Studios. Four years at Amazon Studios in two jobs: the producer and designer behind internal communications, then the creative lead for the studio’s inclusion team and its public report.
Internal comms · The inclusion work · Film and events
Soda & Lime. Partner and Executive Creative Director of a Los Angeles agency, 2014 to 2017. More than twenty clients. These are the ones the work still speaks for.
Agency · Partner & ECD
Banijay. Banijay Studios North America hired me to build its first digital property. The Blast launched in September 2017: the brand, the site, the social system, and the deck that sold it.
Banijay Studios North America · Creative DirectorTell me what you're building and where it's stuck. I'll tell you honestly whether I'm the right person for it.