The shape of it
Soda & Lime was the chapter where I learned what creative leadership costs and earns: helping build the shop as a partner, winning the work, hiring the team, and being accountable for every deliverable that left the building.
As executive creative director, I owned the creative for everything that ran through the agency. The campaigns ran across more than $12M in media spend and generated over a billion social impressions. The lesson that survived the agency: taste is a system, not a moment, and it has to hold at volume.
Lead creative
Executive creative director for all work that ran through the agency.
Client relationships
Built lasting partnerships, focused on what clients needed to win.
Inclusive design
Helped cultivate a diverse and inclusive creative environment.
Pitching
Won new business through creative pitches and presentations.
Client management
Ran production for 20+ clients across hundreds of deliverables.
- AEG
- The Africa Channel
- B. Draddy
- Blumhouse
- FOX Sports West
- FOX Television
- Koral
- LA Kings
- LA Angels
- OK! Magazine
- Red Bull
- Time Inc.