AI Guides

AI, in plain language.

Five short guides for people who run things. No jargon, no hype, no homework. Read them in order, or jump straight to the one that solves today.

Guides
Five
Total read
About 25 min
Level
Total beginner
Cost of tools
$0 to start
01 What is AI, actually? The five-minute orientation. What these tools are, and what they’re honestly good and bad at. 5 min 02 Claude, ChatGPT, Gemini: which one do you need? The honest comparison. Spoiler: you can’t really pick wrong, and here’s the small part where it matters. 4 min 03 How could my small business use AI this week? Six real tasks off your plate. If you only read one, read this one. 5 min 04 What AI gets wrong (and how to catch it) The failure patterns, the 30-second habits that catch them, and the privacy question, answered straight. 5 min 05 AI and your website: what’s actually possible now Plain-language edits, copy that stays current, and the boring automations that pay rent. 5 min

How to use this series. Guides 1 and 2 get you oriented in under ten minutes. Guide 3 gets you an actual win this week. Guide 4 keeps that win from biting you, and guide 5 is where it starts compounding. If you’re impatient (good), start at 3.

Everything here is free and stays that way. It exists because half of my client conversations start with “okay, but what actually is this stuff?”, and a link beats a lecture.

And if you read a few of these and start wondering what it all looks like wired into your business specifically, that’s a conversation I enjoy. The form’s at the bottom of the page.

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