E-commerce design with a fashion brand’s standards.

Koral · Brand · E-commerce

Digital flagship design for the Los Angeles activewear label: e-commerce, campaign, and brand expression across every screen size.

Koral e-commerce design across desktop, tablet, and mobile
The Koral digital flagship across devices
RoleDesign lead
DisciplineE-commerce · Brand · Art direction
ClientKoral Los Angeles

The work

Fashion e-commerce is a design problem with no margin for noise: the product is the image, and the interface has to disappear into it. For Koral, I designed the digital flagship: the e-commerce experience, the campaign moments inside it, and the system that kept the brand intact from desktop to phone.

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