Digital flagship design for the Los Angeles activewear label: e-commerce, campaign, and brand expression across every screen size.

Fashion e-commerce is a design problem with no margin for noise: the product is the image, and the interface has to disappear into it. For Koral, I designed the digital flagship: the e-commerce experience, the campaign moments inside it, and the system that kept the brand intact from desktop to phone.
Tell me what you're building and where it's stuck. I'll tell you honestly whether I'm the right person for it.
Or write hello@joshuawells.com directly.