Generative UI design partnership for an enterprise AI assistant. The work is under NDA, but the thinking behind it is public.
The interesting work is the kind you can't show. Ask me about it.
The assistant started life as a chatbot. Ask a question, get an answer. The technology worked, but the interface was passive: a guest with a reservation issue, a frequent traveler checking a loyalty balance, and a corporate planner staging a group booking all hit the same blinking cursor.
We stopped treating it as a chatbot and started treating it as an orchestrator. A reservation issue surfaces a resolution flow. A loyalty question pulls up account-aware actions. A group booking generates planning utilities alongside contextual recommendations. The model composes the right interface for the moment from a defined library of patterns.
The experience moved from conversational retrieval to guided task completion. That shift, and the design patterns behind it, is what I bring to GenUI engagements.
The design philosophy behind this work is written up in the journal: GenUI Is Not a Chat Window. The specifics travel by conversation, with material available on request.
Tell me what you're building and where it's stuck. I'll tell you honestly whether I'm the right person for it.
Or write hello@joshuawells.com directly.